At the Intersection of Business, Media & Society
André Persson is a Swedish business advisor, communications strategist, entrepreneur, author and columnist based in Dallas, Texas. His work connects companies, markets and ideas across the Atlantic, with a particular focus on helping European businesses navigate the United States — and U.S. organizations understand opportunities and stakeholders in Europe.
His career spans strategic communications, public affairs, market analysis, entrepreneurship and media. He has advised international companies, built and developed businesses in both Sweden and the United States, and held leadership roles within the Swedish-American business community.
Experience Across Markets
André's background combines senior communications and public affairs experience with hands-on entrepreneurship and market development. He has worked with global technology companies, advised Nordic and European businesses on the U.S. market, and built companies and initiatives spanning Sweden and the United States.
Based in Texas after a career in Sweden, he brings an understanding not only of different markets, but of the business cultures, institutions and stakeholder environments that shape how companies operate on both sides of the Atlantic.
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Beyond Advisory
Alongside his advisory work, André is active as an author, columnist, podcast host and contributor to the Swedish-American business community.
Andre is co-host of the Swedish Canon Pod together with historian Lars Trägårdh. The pod is a visual and auditory series based on the list presented by the Swedish government in 2025 to create conversations about history, innovation, democracy, entrepreneurship, and national identity.
Andre is a regular contributor on transatlantic relations between the US and Europe with focus on technology, business, and public policy for newspaper Tidningen Näringslivet and Fokus magazine.
André is the author of several best-selling books in Swedish and in English about topics such as consumer behavior, food, and governmental agencies. As such he has been a strong advocate on issues related to obesity among adolescents.